About
A publication for the slow side of modern style.
Be Smart Business is a modern editorial publication. We cover men's and women's fashion, luxury accessories, travel and the wider culture of considered style.
Our editorial direction
We believe the most interesting fashion writing of the moment is happening at small, considered publications — not at the largest. Long features, original photography, and writing that respects the reader.
What we cover
- Men's and women's modern fashion and tailoring
- Luxury accessories — watches, leather, jewellery
- Considered travel and city editorials
- Lifestyle, design and the culture of slow luxury
Who we are
A small team of writers, photographers and editors based across London, New York and Tokyo. We work with contributors who have actually worn the clothes, visited the cities, and lived with the objects we cover.